Club Monaco F/W ‘12 look book
Club Monaco’s Beach Boutique
Club Monaco to Launch E-commerce For Spring 2012
The retailer just opened its annual “Beach Boutique” stocked with breezy dresses in summer whites, as well as handmade accessories, thanks to third-party collaborations with brands promoting the fair-trade global social movement like Global Goods, Made, Wayuu Taya, and Pachacuti. Beach Boutique: clubmonaco.com
Club Monaco dipped their toes into online retail last year when Shopbop started selling a selection of their wares, but next year the retailer is finally launching their own e-commerce shop!
Eight months ago, Ann Watson, Club Monaco’s vice president of marketing and communications, told WWD of their Shopbop collab, “This came from a pure consumer demand. We get daily requests for online shopping and we want to satisfy our customers and bring it to them in a very special way.” Our expectations are high for the brand’s e-commerce efforts–Club Monaco has always been very strategic about marketing (hence the Shopbop test) and most likely put a lot of planning into the launch. Plus, their website is already awesome.
Spring 2012 will be the first collection available to shop online and we already have pics and all the scoop on what’s in store for January, February and March. The inspiration was a trip down the coastline of California, from north to south.
*The above are a few of my favorite looks from the collection*