Fashion House

Hedi Slimane has been revealed as the new creative director at YSL taking over full creative duties for the label’s brand image as well as its collections. It will be the first time the designer will be put in charge of womenswear. The job will work in conjunction with Slimane’s other passion - photography. No doubt we’ll see a few ad campaigns from him as well for the fashion house.

“Hedi Slimane’s exceptional talent and understanding of the spirit of Yves Saint Laurent heralds a promising new chapter in the story of the maison”, said Paul Deneve, chief executive officer of Yves Saint Laurent in a statement.

“As one of the most important French fashion houses, Yves Saint Laurent today possesses formidable potential, which I am confident will be successfully harnessed and revealed through the vision of Hedi Slimane,” added François-Henri Pinault, PPR Chairman and Chief Executive Officer.

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